Platform Fragmentation
Modern recruiting campaigns must reach audiences across fragmented media landscapes. Each platform has unique technical requirements, audience behaviors, and content norms.
Trestleboard handles this complexity automatically, generating platform-native outputs from a single creative brief.
Supported Platforms
- Social: Instagram (feed, stories, reels), Facebook, Twitter/X, TikTok, LinkedIn
- Video: YouTube (pre-roll, mid-roll), streaming platforms
- Display: Google Display Network, programmatic banners
- Print: Posters, flyers, magazine ads
- Out-of-home: Billboard formats, transit ads
Adaptive Generation
The system maintains a library of platform specifications and automatically applies:
- Aspect ratio optimization (1:1, 4:5, 9:16, 16:9, etc.)
- Character count limits and text hierarchy
- File size and compression requirements
- Platform-specific design patterns and conventions
- Accessibility requirements (alt text, captions, contrast)
Integration
Outputs can be delivered via API, SFTP, or integrated directly with your media buying platform.