Why Testing Matters
Most recruiting and public affairs messaging is deployed without rigorous testing. Decisions are made based on intuition, past experience, or stakeholder preferences rather than data.
Trestleboard makes A/B testing practical by generating large numbers of controlled variants and tracking performance across all channels.
Testing Capabilities
- Automated variant generation for controlled testing
- Statistical significance calculation
- Multi-variate testing (testing multiple elements simultaneously)
- Performance tracking across platforms
- Audience segmentation for differential effects
- Reporting and visualization of results
Testing Process
1
Hypothesis
Define what you want to test (e.g., emotional vs rational appeal)
2
Variant Generation
System generates controlled variants differing only in the test variable
3
Deployment
Variants deployed to matched audience segments
4
Measurement
Performance data collected (clicks, conversions, engagement)
5
Analysis
Statistical analysis determines which variant performed better
See Results
Request demonstration packages showing A/B test results from recent campaigns.